Print, and Digital Graphic Design Projects

ANALYTICS:

Website Analytics – Presented and Created Every Month

My Role: Google Analytics Management, Data Gathering, Deciphering Data, and Creation, Development, as well as Presentation of Data Dashboard

Active Contributors: Self Directed Project
Valor Fitness had a need to understand their customer base and a desire to find out where and how customers were finding out about their brand. Furthermore, how to continue to engage, and create brand loyalty with these customers.   
Challenge: We want to build traffic, and brand awareness. We have not had any growth on our website and our sales are coming mostly from third party vendors, and the occasional site visitor. Therefore, we have a need and a desire to know how people are finding our brand, where they are coming from, as well as who are our main consumers.   

SEO Analytics – Presented and Created Every Three Months

My Role: Google Console Analytics Management, Data Gathering, Deciphering Data, and Creation, Development, as well as Presentation of Data Collection

Active Contributors: Self Directed Project
Valor Fitness had a need to to understand their customer base and a desire to find out where and how customers were finding out about their brand. Furthermore, how to continue to engage, and create brand loyalty with these customers. 
Challenge: We want to understand the traffic that is coming to our website. We want to build brand awareness online, and up our position ranking in search engines. We have not had any growth on our website and our sales are coming mostly from third party vendors, and the occasional site visitor to our site. Therefore, we have a need to capture our brand back form third party vendors, and begin to “drive the bus” of our brand and it’s sales. 

CURRENT WEBSITE DESIGN PROJECTS:

www.adoneducation.com (designed utilizing Squarespace, and HTML)

www.projectrio.com (designed utilizing Squarespace, and CSS)

www.valorfitness.com  (designed utilizing 3dcart, CSS, HTML) www.amazon.com/valorfitness (Amazon Storefront and Enhanced Brand Content)

www.seymour-arts.com  (design with Squarespace)

www.ststefanos.org  (designed with WordPress)

 

VIDEO CREATION and  EDITING

Partnership Brand Video Creation – Date: March 2019     My Role: Video Editor, Audio Mixer, and Brand Manager
Active Contributors: Self Directed Project
Valor Fitness provides a wide range of fitness equipment for the novice workout enthusiast to the Cross Fit professional. This video is to showcase its partnership with the Florida Grid League. 
Challenge: We want to develop a promo video that illustrates our partnership with the FGL. We have a great deal of video footage that we would like for you to go through the footage and create a brand centric promo piece that shows off our partnership with the league. 

Brand Video Creation – Date: June 2018     My Role: Image and Video Editor, Website Designer, and Brand Manager
Active Contributors: CEO, President, Marketing Manager
Valor Fitness provides a wide range of fitness equipment for the novice workout enthusiast to the Cross Fit professional. 
Challenge: We want to develop a brand for our business. We have never done anything to enhance our brand and want to develop an exciting video that showcases our products, and what our business is about. 
 
Product Video Creation – Date: September 2018     My Role: Videographer, Image and Video Editor, Website Designer, and Brand Manager
Active Contributors: CEO, President, Marketing Manager
Valor Fitness provides a wide range of fitness equipment for the novice workout enthusiast to the Cross Fit professional. 
Challenge: We want to develop a product video for our new heavy lifting dumbbells under our brand.

Product Video Creation – Date: August 2018     My Role: Videographer, Image and Video Editor, Website Designer, and Brand Manager
Active Contributors: CEO, President, Marketing Manager, Spare Parts Manager
Valor Fitness provides a wide range of fitness equipment for the novice workout enthusiast to the Cross Fit professional. 
Challenge: We need to educate our consumer on the level of inflation that our slam balls perform best at.

Product Video Creation – Date: February 2019     My Role: Videographer, Image and Video Editor, Website Designer, Brand Manager, Script Writer, and Voice Talent
Active Contributors: CEO
Valor Fitness provides a wide range of fitness equipment for the novice workout enthusiast to the Cross Fit professional. 
Challenge: How can we showcase our accessory equipment in a short, but informative manner that will engage our end users on the web and social platforms?

Product Video Creation – Date: September 2018     My Role: Videographer, Image and Video Editor, Website Designer, and Brand Manager
Active Contributors: CEO
Valor Fitness provides a wide range of fitness equipment for the novice workout enthusiast to the Cross Fit professional. 
Challenge: How can we showcase the work that goes into setting up an event in our facility that is fun, and entertaining that we can use for our social media account?  

I was seven years old, when I gave my parents “the bad news” that I wanted to be an artist, and through discovery, practice, and a little bit of luck I have been afforded the opportunity to continue to chase that dream. As a visual communicator I have always been passionate about, and thrive during the creative process. I pride myself on my work ethic, but most important to me in working with clients is, customer service.Since my 7 year old self declaration, I have graduated from the Cleveland Institute of Art, amassed over 15 years of professional experience working in the visual communications industry for clients that range from nonprofits, and beginning entrepreneurs to the Federal Government and Fortune 500 companies. Currently, I work as a freelance graphic designer delivering from concept to final project, print collateral, digital assets, and achieve brand consistency across all platforms utilizing the current industry standard software packages in both a MAC and PC environment.Previously, as a Sr. Multimedia Specialist in the Federal Government, I was instrumental in leading the transition for Federal Highway Administration (FHWA) in joining the digital age. Along with honing my skills and abilities in the design realm, I acquired and learned other skill-sets that then gave me the opportunity to lead projects, staff, committees, and solve visual challenges to promote and deliver initiatives, programs, events, and policies.I’ve worn many hats in my career; multimedia specialist, visual information specialist, entrepreneur, graphic designer, freelancer, visual communicator. Subsequently, I have a unique ability to know and understand client needs, and wishes. Maybe I’ll be adding “Sr. Genie” to my list of titles soon, one never knows! However, what I do know is that:I lead by example.I speak in sketch.I am a unique problem solver, that lives to deliver.